Lighting and movies
Singapore, 9th May 2010
You know in our daily lives we use lighting or lighting metaphors in many different ways. I wrote about it previously in terms of our language for instance. Remember the light bulb in cartoons to illustrate someone got an idea? Someone ever changed that in a compact fluorescent lamp to illustrate the change of times. Last night I watched a series on TV where a developer was talking about his new building development being sustainable and that it would be LEED classified! That is keeping up with the times!
In general movies are supposedly representative of our times if it plays in today’s time and age hence you would expect to see the latest products and technologies being used. Products are often sponsored in movies, like cars, drinks, techno gadgets such as phones, etc. You see the brand name flashing for a second on the screen. But what about lighting? Do you ever notice the type of lights being used, or recognize any particular brand?
I remember that Philips ever got involved in the James Bond movies and sponsored some modern looking lighting installation for “M’s” laboratory. I don’t remember exactly which Bond movie it was but clearly remember looking out for it when watching the movie. It is that I knew what to look for, but for sure most people didn’t even notice. At least a Swarovski chandelier or specific exposed fixtures you will notice, but will you recognize an LED down light used in a movie? Probably not, unless specifically pointed out as part of the storyline.
But you can bet your bottom dollar that the latest lighting technologies and lighting trends will more and more appear in movies. Next time you watch a movie look out for it…you will be surprised. Let me know!
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